Chispa is an app where Latino men and Latina women can find meaningful connections with people who share similar likes and interests
My role:
Lead the visual and brand direction for Chispa across all social and paid channels. Helped in defining a new brand engagement strategy on the Snapchat and Tiktok channels.
Youtube, Facebook and Snapchat Ads
Snapchat Lens and Filter
I created some special lenses for Día de Muertos for driving brand awareness. We achieved a successful share rate of 15% on this lens. This was a multi-tap lens with three face makeups and headgear options. The lens on the right was a card flip lens that tells the user about their Calaveras personality.
Please scan the above snap code with Snapchat app camera to try the lens. Point your camera on the above image and hold your finger down for a brief second. The lens will pop up for trial.
Play Store Screen Options
Chispa - Play Store Screen Option 1
Chispa - Play Store Screen Option 2
Chispa - Play Store Screen Option 3
Social post template
Social Post Mockups
Tragos
I created some special video ads for promoting Chispa’s partnership with Tragos. Tragos is the ultimate party card game for Latinos. Each card contains questions that are relevant to Latin culture; Chispa is integrating those fun questionnaire features of Tragos into Chispa for matching people on similar answers.
We ran these ads on social channels for promoting new Tragos feature launch within our product.
We ran Snapchat lenses for promoting new Tragos feature launch within our product.
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You can explore the Next and Previous projects below! ✨ Plus, here’s a handy link to dive into my Corporate Portfolio, Freelance Work, and Marketing Key Art Portfolio—happy browsing! 🚀🎨