As a leader on the team, I spearheaded the development of static and video ads, customizing them for Stir's social channels with a strategic focus on the single parent demographic. Leveraging my extensive experience from previous dating platform endeavors, my innovative designs played a pivotal role in driving successful ad campaigns.

A significant achievement during this project was the creation of adorable avatars for kids, skillfully addressing the privacy concerns of parents when sharing pictures on the app. This thoughtful addition contributed to a more secure and enjoyable experience for users. Furthermore, I demonstrated my keen awareness of current social media trends and harnessed them to craft captivating templates for mantras, quotes, Instagram posts, and Twitter updates.

Credits
Product Designer: Nicole Chang for creating the logo, typography, and color palette.